A digital marketing funnel is a strategic model that maps out a customer's journey with your business. By understanding this journey, you can create targeted marketing efforts for each stage. The most common model is AIDA.
1. Awareness
Goal: Attract strangers and make them aware of your brand.
Channels: Blog posts (SEO), social media updates, paid ads.
At this stage, you are providing educational content that solves a problem, without a hard sell.
2. Interest
Goal: Engage your audience and get them to learn more about your solution.
Channels: In-depth guides, webinars, email newsletters, case studies.
Here, you are building trust and positioning yourself as an expert.
3. Desire
Goal: Create a desire for your specific product or service.
Channels: Product demos, free trials, testimonials, comparison pages.
At this stage, you are showing why your solution is the best choice for them.
4. Action
Goal: Motivate the prospect to make a purchase.
Channels: A clear call-to-action (CTA) on your sales page, a limited-time offer, a simple checkout process.
This is the final step to convert a lead into a customer.
By creating content for each stage of the funnel, you can guide potential customers smoothly from being a stranger to becoming a loyal fan.
