CRM stands for Customer Relationship Management. At its core, a CRM is a system or software that helps you manage all your company's relationships and interactions with your customers and potential customers.
What Does a CRM Do?
Imagine a digital address book that's supercharged. Instead of just storing a customer's name and phone number, a CRM stores:
- Contact Information: Name, email, phone, address.
- Communication History: Records of every phone call, email, and meeting.
- Purchase History: What they bought, when they bought it, and how much they spent.
- Customer Service Issues: Any problems they've had and how they were resolved.
Why is this Useful?
- Better Customer Service: Anyone on your team can instantly see a customer's full history and provide informed, personalized support.
- Increased Sales: By understanding your customers' needs and purchase patterns, you can identify opportunities for upselling and cross-selling.
- Improved Customer Retention: A CRM helps you stay in touch with your customers, build stronger relationships, and identify at-risk customers before you lose them.
- Centralized Information: All your customer data is in one place, accessible to your entire team.
The Business Portal includes a powerful, integrated CRM that automatically links your customer data with your sales and accounting information, giving you a complete 360-degree view of every customer relationship.
