Everyone loves a discount. But if you're always on sale, customers may start to perceive your regular prices as too high, and they'll learn to wait for the next promotion. Here's how to use discounts strategically.
1. Use them to Achieve a Specific Goal
Don't offer discounts just for the sake of it. Have a clear objective. Examples:
- To attract new customers: Offer a '10% off your first purchase' coupon.
- To clear old stock: Run a clearance sale on slow-moving items.
- To increase order value: Offer free shipping on orders over a certain amount.
- To reward loyal customers: Send an exclusive discount code to your email subscribers.
2. Create a Sense of Urgency
Always put a time limit on your promotions. A limited-time offer (e.g., '48-hour flash sale') encourages customers to act now rather than later.
3. Target Specific Customer Segments
Instead of a site-wide sale, use your CRM to send targeted offers. For example, send a special 'we miss you' discount to customers who haven't purchased in a while.
4. Consider Value-Added Offers Instead of Price Cuts
Sometimes, adding value is better than cutting the price. Instead of 10% off, you could offer:
- Buy One, Get One Free (BOGO)
- A free gift with purchase
- Free expedited shipping
The coupon and promotion engine in the Business Portal allows you to create and manage all these types of offers, giving you a powerful tool to boost sales without devaluing your brand.
