Do you find yourself answering the same customer questions over and over again? A strategic blog can solve this problem, saving your support team time and empowering your customers.
The 'They Ask, You Answer' Strategy
The core idea is simple: Listen to the questions your customers are asking, and then answer them in the form of detailed, helpful blog posts.
How to Find Customer Questions- Ask Your Sales and Support Teams: They are on the front lines. What are the top 5-10 questions they get every single week?
- Look at Your Contact Form Inquiries: What are the common themes in the messages you receive?
- Use 'People Also Ask' on Google: Type one of your main keywords into Google and look at the 'People Also Ask' box. This is a goldmine of content ideas.
Examples of Question-Based Blog Posts- "How to Set Up a New Product in the Business Portal"
- "What's the Difference Between the Starter and Standard Plans?"
- "A Step-by-Step Guide to Processing a Sales Return"
- "How to Integrate bKash with Your E-commerce Store"
The Benefits- Reduces Repetitive Support Tickets: When a customer has a question, you can simply send them a link to a comprehensive blog post that answers it perfectly.
- Improves SEO: You are creating content that is a perfect match for what people are searching for on Google.
- Builds Trust and Authority: By proactively and transparently answering your customers' questions, you position yourself as a helpful and trustworthy expert.
- Educates and Onboards New Users: Your blog becomes a powerful resource library that helps new customers get the most out of your product.
- "How to Set Up a New Product in the Business Portal"
- "What's the Difference Between the Starter and Standard Plans?"
- "A Step-by-Step Guide to Processing a Sales Return"
- "How to Integrate bKash with Your E-commerce Store"
