Stories sell. A case study is a story demonstrating the real-world value of a product. By showing a clear 'before and after' picture, you prove that the Business Portal delivers tangible results. Here's how to craft one.
1. Introduce the Business
Start by describing the business you're profiling. What industry are they in? Make them relatable. Ex: 'Meet Kamal, the owner of a busy electronics store in Dhaka.'
2. Define the Problem
This is the 'before' state. What challenges was the business facing? Be detailed.
- 'Kamal spent over 10 hours a week manually updating spreadsheets.'
- 'He frequently ran out of popular items, leading to lost sales.'
3. Introduce the Solution
Present the Business Portal as the tool that helped the business overcome its challenges.
4. Detail the Implementation
Briefly describe how the business implemented the software. Was it easy to set up? This adds a layer of realism.
5. Showcase the Results
This is the 'after' state. Use specific, quantifiable results. For example:
- 'After implementing the Business Portal, Kamal reduced his administrative work by 80%.'
- 'Real-time stock alerts eliminated stockouts, increasing sales by 15%.'
6. Conclude with a Testimonial
End with a powerful quote from the business owner, like: 'The Business Portal didn't just organize my business; it gave me back my time,' says Kamal.
A well-crafted case study is undeniable proof that the software works.
