How do you want your brand to sound? Authoritative and professional? Friendly and casual? Witty and fun? That's your brand voice. A consistent brand voice makes your business more memorable and relatable.
1. Describe Your Brand in 3-5 Adjectives
If your brand was a person, what would they be like? Start by choosing a few core personality traits. For example: 'Helpful', 'Professional', 'Innovative'.
2. Define Your 'Do's and Don'ts'
Based on your adjectives, create a simple chart of what your brand voice is and what it is not.
- We are: Clear, confident, and empathetic.
- We are not: Overly technical, cold, or boastful.
3. Look at Your Target Audience
How does your ideal customer communicate? Your brand voice should resonate with them. If your audience is made up of corporate professionals, a very casual or slang-filled voice might not be appropriate.
4. Create a Simple Style Guide
Document your brand voice in a simple guide for your entire team. Include:
- Your core adjectives.
- Your 'Do's and Don'ts'.
- Examples of how to write a headline, a social media post, or a customer service email in your brand voice.
A strong brand voice, applied consistently across your website, blog, and social media, is what transforms a simple business into a memorable brand that customers connect with.
