Basic reports show what happened. Advanced reports help you understand *why* and *what* to do next. Here are five advanced reporting features you should be leveraging.
1. Sales by Product/Category
This report tells you which products are your bestsellers and which are underperforming. It's the foundation for making smart purchasing and marketing decisions.
2. Customer Purchase History
This CRM report shows the complete purchase history of a specific customer. It helps you identify VIP customers and provides opportunities for personalized marketing.
3. Inventory Aging Report
This crucial report shows how long each item has been in your stock. It's the primary tool for identifying slow-moving or 'dead' stock.
4. Profit & Loss by Location/Branch
If you have multiple stores, you need to know how each location is performing. This report breaks down your revenue and expenses by branch, showing which are most profitable.
5. Stock Alert & Expiry Reports
These are proactive reports. A low-stock report tells you what to order *before* you run out. An expiry report tells you which products are approaching their expiry date, allowing you to discount them.
The Business Portal offers all these reports, transforming your raw data into actionable intelligence.
