Unlike social media, you own your email list. It's a direct line to your audience. Here's how to build one and use it effectively.
Step 1: Offer a Valuable 'Lead Magnet'
Offer something valuable in exchange for an email address. Ideas for your audience include:
- A free PDF checklist: '10 Things to Do Before Starting a Retail Business'
- A simple e-book: 'The Beginner's Guide to Inventory Management'
Step 2: Create an Opt-in Form
Use a tool like Mailchimp to create a form on your website where visitors can subscribe.
Step 3: Nurture with Valuable Content
Don't sell immediately. Your first few emails should provide pure value and build trust. Send them your best tips and articles.
Step 4: Introduce the Business Portal as a Solution
Once you've built trust, you can integrate your affiliate promotions. Frame it as a solution to a problem. For example, in an email about manual accounting, you could say:
'P.S. If you're tired of spreadsheets, the tool I use to automate this is the Business Portal. You can check it out here [your affiliate link].'
Step 5: Send Traffic to Your Review
Instead of sending subscribers to the homepage, send them to your own in-depth review. This pre-sells them on the product and increases conversion chances.
Email marketing is a long-term strategy, but it delivers the highest conversion rates when done correctly.
